Brunei’s garment industrys

Brunei’s garment industrys

Brunei Darussalam’s garment industry has experienced significant fluctuations over the years, transitioning from a once-thriving sector to facing challenges and seeking revitalization through innovation and government support.

Historical Context and Decline

In the early 2000s, Brunei’s garment industry was a prominent contributor to the nation’s economy, boasting 17 factories and employing approximately 20,000 workers. However, by 2009, the industry had contracted sharply, with only 7 to 8 factories remaining and a workforce reduced to 4,000–5,000. This decline was attributed to several factors, including the elimination of the U.S. garment quota system in 2004, which intensified global competition. Neighboring countries like Vietnam, Cambodia, and Myanmar, with their lower labor costs, became more attractive to investors, leading to a migration of manufacturing operations away from Brunei. Additionally, local challenges such as high factory rentals, labor bank guarantee deposits, unreliable shipping schedules, and the need to import raw materials further hampered the industry’s competitiveness .

Current Landscape and Challenges

Today, Brunei’s garment sector is characterized by small-scale operations, primarily tailor shops catering to boutique customers and producing corporate uniforms. The majority of the market demand is split between the government sector (30%), private sector (30%), individual consumers (20%), and branded segments (20%). Despite the industry’s contraction, there remains a niche demand for personalized garments, especially corporate attire .

The domestic apparel market in Brunei is projected to generate revenue of US$63.35 million in 2025, with women’s apparel accounting for nearly half of this figure. The market is expected to grow annually by 2.34% from 2025 to 2029. Notably, there is a resurgence in demand for traditional Malay clothing, reflecting the country’s rich cultural heritage .

Revitalization Efforts and Future Prospects

Recognizing the potential of the garment industry as a means of economic diversification, the Bruneian government has initiated programs to support its revival. One notable initiative is the i-Ready apprenticeship program, which has facilitated the establishment of Cerita Fabrikku, a startup founded by six Bruneian graduates. This company, operating out of the Youth Development Centre, has produced over 5,000 shirts for international brands like Hard Rock and Universal Studios through subcontracting arrangements. Cerita Fabrikku aims to become Brunei’s largest all-local textile producer, focusing on building a local workforce and expanding its production capabilities .

Furthermore, the government has invested in vocational training programs to develop local talent in garment manufacturing. These programs include seminars on embellishment techniques such as screen printing, embroidery, sublimation, and batik designing. By encouraging young entrepreneurs to incorporate Bruneian cultural elements into their designs, these initiatives aim to foster a unique identity for Brunei’s apparel industry .

Conclusion

While Brunei’s garment industry has faced significant challenges over the past two decades, concerted efforts by the government and private sector are paving the way for its revitalization. By focusing on niche markets, cultural heritage, and local talent development, Brunei aims to reestablish its presence in the regional garment industry.