GameSquare schedules livestream to discuss $250 million crypto

GameSquare Holdings, Inc. (NASDAQ: GAME) recently hosted a livestream to discuss its new crypto treasury strategy. The event took place on July 29, 2025, and featured GameSquare CEO Justin Kenna along with other leaders in decentralized finance, including Ryan Zurrer of Dialectic AG, Robert Leshner of Superstate, and Rhydon Lee of Goff Capital.

The purpose of the livestream was to provide a detailed breakdown of GameSquare’s new $250 million Ethereum treasury strategy. This strategy is designed to generate “onchain yields” of 8–14%, which the company states is significantly higher than the typical 3–4% from traditional ETH staking. The discussion also covered the company’s recent acquisition of the “Cowboy Ape” CryptoPunk NFT and its plans for an NFT strategy that aims for 6–10% in annualized stablecoin returns.

GameSquare, which is known for its media and entertainment platform, including FaZe Clan, views this crypto treasury as a natural extension of its core business. The company’s new program uses a platform from Dialectic called Medici, which utilizes machine learning and automated optimization to find high-yield opportunities. GameSquare has been actively investing in this strategy, having already purchased approximately $35 million of ETH as of late July. The company intends to use the capital generated from its crypto program to fund additional ETH purchases or reinvest in its core growth initiatives.

The purpose of the livestream was to provide a detailed breakdown of GameSquare’s new $250 million Ethereum treasury strategy. This strategy is designed to generate “onchain yields” of 8–14%, which the company states is significantly higher than the typical 3–4% from traditional ETH staking. The discussion also covered the company’s recent acquisition of the “Cowboy Ape” CryptoPunk NFT and its plans for an NFT strategy that aims for 6–10% in annualized stablecoin returns.

featured GameSquare CEO Justin Kenna along with other leaders in decentralized finance, including Ryan Zurrer of Dialectic AG, Robert Leshner of Superstate, and Rhydon Lee of Goff Capital.

The purpose of the livestream was to provide a detailed breakdown of GameSquare’s new $250 million Ethereum treasury strategy. This strategy is designed to generate “onchain yields” of 8–14%, which the company states is significantly higher than the typical 3–4% from traditional ETH staking. The discussion also covered the company’s recent acquisition of the “Cowboy Ape” CryptoPunk NFT and its plans for an NFT strategy that aims for 6–10% in annualized stablecoin